The timeframe is a modifier for the larger modernist movement, which has roots in the Industrial Revolution at the end of the 19th century and also in the post-World War I period. It broadly describes architecture, furniture, and graphic design from the middle of the 20th century (roughly 1933 to 1965, though some would argue the period is specifically limited to 1947 to 1957). "Midcentury modern" itself is a difficult term to define.
Over the past two decades, a term describing a specific period of design has become the marketing descriptor du jour. Meanwhile, type the words "midcentury" and "modern" into any furniture retailer's search pane, and you'll likely come up with dozens of pieces labeled with these design-world buzzwords-despite the fact that there is nothing "midcentury" about the items they describe. A few years back, you could stamp your mail with an Eames postage stamp. If you dine in a contemporary restaurant tonight, there's a good chance you'll be seated in a chair that was designed in the 1950s-whether it is an Eames, Bertoia, Cherner, or Saarinen. Turn on The Daily Show and you'll see the guests sitting in classic Knoll office chairs. Flip through the April issue of Elle Décor, and you'll find that more than half of the featured homes prominently include midcentury furniture pieces.
DVRs are set to capture Mad Men's final season playing out on AMC. Today, more than ever, the midcentury modern look is everywhere.
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